Give it the time it deserves.
It’s far better to start early and allow yourself some time to rectify any slip-ups along the way than to put out a half-baked campaign that also proves to be an incredibly stressful experience. We advise working backwards, starting from the money in the bank. Typically, if a business needs cash in 4-6 months time then you need to start working on a crowdfund now.
Often the biggest pitfall is underestimating how long it can take to secure lead investment and warm up the crowd (anywhere from 4 weeks to 4 months). Not only that, but once the round is closed you have to factor in the time it takes to complete the legal process and receive the money in your bank (minimum 3 weeks from the time your crowdfund closes).