Investor Insight from Active Partners

Read time:

What’s your take on the fundraising landscape in 2023? 

There is still money for great businesses

This is undoubtedly a challenging time for businesses, but there are still lots of opportunities for brilliant founders to access capital. Some of the best businesses were built in downturns, think of AirBnb and Uber.

However, investors will be putting more scrutiny on your unit economics and path to profitability and conducting more thorough due diligence than they would have in the bull markets of 2021. Our approach has always been to look for businesses that have a path to profitability (or are already profitable) underpinned by a profitable proposition at the unit level. We don’t have a grow-at-all-costs mentality, we support our businesses to accelerate sustainable growth.

Brands with high customer engagement will succeed

The current macro environment hasn’t fundamentally shifted our perspective or our investment hypothesis, as we always look for brands and businesses with a high level of engagement with consumers anchored in exceptional products and services, which is their point of differentiation.

As consumer investors, the areas where we’re getting excited about are underpinned by macro consumer trends of wellness, the future of work, conscious consumerism and generational shifts.

We’re seeing a rise in resale, repair, and circular economy solutions. Areas like gaming and innovative healthcare are also getting much bigger. And the creator economy is seeing interesting shifts in behaviour and solutions. 


To read the rest of this article, please enter your email

    By submitting this form, you understand and agree that Raising Partners may use your information in accordance with its Privacy Policy

    Thank you, access granted.